In order to run a successful business, it’s critical that your marketing efforts are up to speed with the latest trends. These days, business owners have learned that traditional marketing techniques like print ads and cold calls aren’t the best way to attract customers. Instead, you’re better off creating a website with useful, engaging content that your audience genuinely enjoys. Create a platform where your audience would go to for industry related information.
The practice of building your marketing strategy around valuable content is known as inbound marketing, and it’s proven far more effective than traditional approaches in attracting and retaining customers.
WHAT IS INBOUND MARKETING?
Inbound marketing is a marketing methodology that involves creating engaging and relevant content pieces and experiences to attract customers to your brand. It includes building a professional website filled with great content, publishing compelling posts on your blog and social media channels, and boosting your website’s rank on Google - a practice known as SEO – See a list of our SEO services here.
The philosophy behind inbound marketing is that the more value you’re able to offer users in terms of useful website content, educational resources, and other helpful tools, the more they’ll gravitate towards your brand. Done well, this method will not only help you attract one-time buyers, but also build and retain a loyal customer base.
DIFFERENCE BETWEEN INBOUND AND OUTBOUND MARKETING
Outbound marketing, also known as interruption marketing or push marketing, is the use of old school sales practices such as print ads, cold calls, e-mail blasts, and more. The aim of these tactics is to get the word out to as many people as possible with the hope that some of them will buy your products. Before inbound marketing gained traction, outbound marketing was the standard practice for businesses.
The downside of this type of marketing is that it isn’t targeted toward any specific set of customers who may be interested in your product. Because the message is broadcasted to a large general audience, it won’t be relevant or interesting to most consumers - and will usually be ignored.
On top of that, outbound marketing is a one-way conversation. Rather than listening to consumers’ concerns and addressing their needs, push marketing methods simply talk about the product and the reasons to buy it.
As a result, many consumers stay as far away from outbound marketing as they can. If you use an ad blocker on your web browser, send marketing e-mails straight to your spam box, fast forward through TV ads, or drive past billboards without a second glance, I’m sure you can relate.
Inbound marketing, on the other hand, is like a magnet. Far from being loud, pushy, or aggressive, this type of marketing is more subtle but also more potent. By speaking to consumer needs, helping them solve a problem, and teaching them something new, effective inbound marketing builds trust and gently guides people toward a product. What is inbound marketing methodology?
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