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Updated: Jun 3, 2020

The key to successful inbound marketing is to engage with customers at every stage of the marketing funnel, from the first touch-point through the final purchase. The goal of your promotional efforts should be to attract people to your brand, convert them into prospective customers, close sales, and delight them long after the purchase.

The inbound marketing methodology is divided into four phases: Attract, Convert, Close, and Delight:

  • ATTRACT: Generate leads by creating useful and engaging blog posts, social media posts, and other marketing materials. Aim to attract people who are already interested in your product or niche, as they have the highest potential to become customers.

  • CONVERT: Once you’ve drawn in strong leads, continue to target them with content that convinces them to convert into loyal customers. Start by gathering their contact information and personal details. You can do this using landing pages and CTAs (calls-to-action), or by offering free downloadable content across your site.

  • CLOSE: After converting your leads into prospective customers, guide them even further down the funnel with compelling content that convinces them to make a purchase.

  • DELIGHT: Inbound marketing doesn’t stop after the first purchase. Continue to delight your customers by rewarding them with meaningful interactions and high quality, informative content. This is key to building stronger relationships with your audience, establishing trust in your brand, and boosting the reputation and credibility of your business.


Now that you have a broad understanding of what inbound marketing is (Click here to read more about inbound marketing), it’s time to look at some examples of different kinds of inbound marketing.

These include:

While there’s a wide range of options, you’ll notice that inbound marketing largely revolves around content marketing, social media marketing, and SEO. Together, these tactics serve to drive organic traffic towards a brand and move customers through the sales funnel.

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