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HOW TO CREATE A FACEBOOK AD - IN 5 SIMPLE STEPS

In 2019 Facebook generated $70 billion in ads revenue. 80% of internet users use Facebook, 93% of marketers use Facebook and you have 1.9 billion total reach potential.



You need to understand your target audience, test out new marketing channels, and constantly track the campaign metrics to make your Facebook marketing campaign a success.


Installing Facebook Pixel on your company website will give you a head start. Facebook Pixel is a small piece of code that helps you track conversion, re-market to users who have interacted with your brand before, and even create lookalike audiences. In simpler words, Pixel extracts valuable data about your target audience from your website. It also uses it to create even more targeted campaigns.


Below we share the five simple steps to create a Facebook ad.


1. SELECT THE OBJECTIVE FOR YOUR AD CAMPAIGN


The first thing that you need to do is to choose an objective for your ad campaign. Facebook automatically optimises your ads. It gives you customisation options depending on the objective that you choose. You can choose an objective for your Facebook advertising campaign based on your marketing and business goals – whether you want to increase awareness, drive traffic or secure more sales.


AWARENESS


  • Brand awareness

  • Reach


CONSIDERATION


  • Traffic

  • Engagement

  • App installs

  • Video views

  • Lead generation

  • Messages


CONVERSION


  • Conversions

  • Catalogue sales

  • Store traffic


2. FIND YOUR TARGET AUDIENCE


Facebook’s accurate and effective ad targeting options is the reason why many advertisers choose to market their business on the platform. With Facebook, you can find potential customers based on just about any parameter, including their geography, demographics, behaviour, and interests. You can create an incredibly specific audience based on their behaviour and interests.


3. SELECT AN AD FORMAT


Select the right placements for your ads. Placement simply means where you want your ad to be shown. Options include Facebook feed, Instagram feed, stories, in-stream, search, messages and Facebook’s other extended audience network.


For ad placements and formats, Facebook gives you two options – Automatic and Manual.

The default option is Automatic, which means Facebook will analyse your ad and choose the best placement options to get the most optimum results. You can also select the manual option and select any of the eleven placement options available.


While you can choose to run your ad in all formats at the same time, you shouldn’t do that. Instead, be specific about the kind of ad you want to publish.


4. OPTIMISE YOUR BUDGET AND SCHEDULE THE AD


Start your bid/budget range with the lowest amount possible. Your first few ads will be for testing in order to gather as much information as you can. You can either set a daily budget or a lifetime budget for your ad campaign and set a start date and an end date. Based on your campaign objective, you will get charged according to the number of impressions, views, clicks, or leads.


Your bid amount also decides how much of your target audience you are able to reach. A higher amount leads to better reach.


5. CREATE YOUR FACEBOOK AD – BE CREATIVE


Create an ad that your audience will engage with. No matter how accurate your ad targeting is, it is your ad’s creativity that will decide the actual conversion rates. Users are now flooded with paid and sponsored content on any platform, and it is very easy for them to scroll through your ad without engaging with it. Your ad can either be a picture or video.


CONTINUE TRACKING PERFORMANCE OF YOUR ADS


Analysing analytics and insights of your ad is one of the most important things you will need to do. After publishing your ads, closely monitor your campaigns through the Facebook Ads Manager dashboard to see how they are performing. If an ad isn’t performing well, then it doesn’t make any sense to put all your money into it.


If you are starting out, experiment with different ad creatives, audiences, and budgets. Once you have determined all the winning combinations, you can run bigger campaigns to get the best results possible.


Do you still need an expert to assist you with creating and managing your Facebook ads, get in touch with our team.


Whatsapp: 073 985 0999

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