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Updated: May 23, 2020

SEO - Search Engine Optimisation is a marketing strategy that is necessary for your business to be found online and can help attract more visitors to your website. In many cases, your organic traffic, meaning all the traffic that comes from search engines and that is not advertised, will be your biggest source of visitors.

At Pin-Pin Media we know and understand that SEO is a challenging topic for many of our clients. After building a website, one of the many things you will need to boost your ranking search engines like Google, is to constantly work on your website SEO and content.

But when you join our family, we will take that stress away from you while you focus on running your business.

If you still feel like you want to take on the challenge yourself, consider the following tips:

  1. Use long-tail keywords

  2. Choose the right domain

  3. Write unique titles and descriptions

  4. Make it mobile friendly

  5. Submit a sitemap

  6. Go local SEO

  7. Structure your site

  8. Describe your Images

  9. Write valuable content

  10. Get more backlinks

  11. Keep it updated


This refers to keywords that contain more terms than average. Okay, let’s rewind. First, what are keywords? These two to five word phrases are what a searcher would type into a search box to find you, or a business like yours online. For example, if you’re the proud owner of a cupcake shop, you would want a searcher to enter the keyword ‘best cupcakes’ and find your website. However, this may be too difficult as these shorter keywords generate millions of results, making them much more competitive. If you use short keywords, your website may get lost in the Google’s results.

This is why you need to ‘go long’. Try finding more precise keywords by adding your specialty and/or location. Looking at our cupcake example, you could go for gluten-free and vegan cupcakes in Cape Town’. The more targeted your keyword, the better as you’ll be able to attract the right audience and increase the chances of searchers clicking on your website from search results.


If you haven’t already got yourself a personalised domain, there’s no time like the present. Pin-Pin Media, you can easily help you get your own secure domain and connect it to your website. Not only is it an SEO best practice, it will give your business the professional look it needs to compete online.

However, owning a domain isn’t enough, you’ve got to choose the right one. How to go about it? There are three things to keep in mind when taking the domain plunge. First, you want to keep it as short and catchy as possible to make the Internet browsers want to click when seeing your name. Second, your business name or area of expertise should be included, so that visitors can easily understand what you do. And lastly, it’s a great idea to include your main keyword, if possible. This may increase your chances for coming up in the search results for your chosen word.

Have a look at our domain registration and hosting packages here.


Filling in your metadata, i.e. your titles and descriptions, should be in your SEO 101 crash course. But if you want to be a grade A optimisation student, you need to write unique titles and descriptions not only for your homepage but for each one of your website’s sections and pages. Why is that? Using the same metadata may seem like your website contains duplicate content. This is ‘frowned upon’ by search engines, as they won’t know how to rank your pages.

Equally important is to write titles and descriptions that are catchy and attractive so that Internet people will choose your website, rather than another result. The more people click on your site, the better, as website clicks from search results are known to be associated with a better ranking.


We can’t avoid it, but the world is turning smartphone dependent. 60% of searches are done via mobile, and this number will only continue to grow. While we can’t stop it, the best thing to do is to ride the wave and to be prepared. It’s simple, if you want to succeed in the online jungle, having a mobile-friendly site is non-negotiable.


A sitemap is, in simple terms, a plan of your website. It shows how your different pages are connected to one another.

Why do you need it? It’s useful to send a sitemap to search engines so that they can crawl your website more easily and quickly, which will improve your overall SEO. Basically, it’s just like when you check out a map before visiting a new city. One way to submit your sitemap is via Google Search Console. The process is a tiny bit technical, but worry not as there is a whole step-by-step guide to help you along the way.

Another much easier way to ask our experts at Pin-Pin Media to assist you.


Are you a local business owner? Then, you surely want to attract people in your surrounding area. More times than not, these people will actually be looking for you online.

This is exactly why you need to improve your local SEO. The best way to start is by claiming your business on Google My Business, and filling in your profile from head to toe. This way, your business can be found when searching on Google Maps. Plus, you’ll have a chance to win some prime real estate in Google’s local pack, the boxed result that appears at the top of the results page, which includes a map and a list of 3 businesses.

Another great way to is to sign up to as many local directories as you can.


This may seem like a step that is sometimes overlooked, but a good site structure is essential for your SEO. In addition to making it easier for search engine bots to crawl and understand hierarchy, it’s paramount for users to be able to peruse through your site freely. This can seriously help increase metrics such as: amount of pages visited and time spent on your website. These are key elements search engines will factor in when deciding the fate of your ranking.

A visitor shouldn’t click more than twice to reach any other page of your website.


It’s a fact, rich media such as photographs or images, enhance your website’s user experience and this means a strong SEO for your website but there is one minor problem:

Google and other search engines can’t see images like we do. This is why you need to add text to help them understand what’s on your photos, graphs and other pics. Adding these little textual descriptions will enable your images to be found on Google Image Search, which allows you to get even more traffic to your site. On top of this, search engines tend to perceive websites with optimised images as more polished and grant them with a better overall ranking. Remember, it’s important that you add unique and descriptive alt text to all of your images.


If I could offer you only one tip for the future of your website, content would be it. Content is known to be one of the most important ranking signals when it comes to your website. And not just any content will work – it needs to abide by three conditions in order to achieve greatness. It’s got to be unique (not copied from anywhere), fresh (updated regularly) and valuable (readers can find on your website only). What’s the best way to achieve this? Start a blog!


Optimising your site is already a great start to your online success. But every website needs a little help to get by. What we mean is that, in order to really excel in SEO, you need to get so-called ‘backlinks’ to your website. These are links from external sites to your own, meaning when your website is mentioned in another external blog or social media post.


Don’t rest! SEO is all about continuous efforts to make sure you stay competitive online. This doesn’t mean that you need to redesign your ‘Home Page’ every day. But rather, understanding what works and what doesn’t will help you create even more valuable content. Which means that you should regularly measure your website’s metrics (time on page, number of visitors, from which areas, etc.).

SEO is an ever-evolving industry as algorithms are continuously updated and new research is done on a daily basis so, make sure you stay on top of your SEO game.

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